Walk me through your process for designing a logo.
What the interviewer wants to hear
- Discovery: brand, audience, competitors, values
- Research and moodboards to agree direction
- Sketch many ideas, then refine the strongest digitally
- Test at small sizes, in mono and in context
- Present few directions with rationale, then deliver a full file set
Model answer
I start with discovery: a questionnaire or workshop about the business, audience, values, competitors and where the logo will appear. I research the category to see the visual clichés to avoid, and sometimes share a moodboard to agree the general direction. Then I sketch widely, often dozens of rough ideas, before choosing the strongest few to build in Illustrator. Each concept is refined for shape, spacing and type, and tested at tiny sizes, in one colour, reversed and on real mockups like signs, apps and packaging. I present two or three distinct directions with a short rationale tied to the brief. After feedback and refinement, I deliver a complete set: colour, mono and reversed versions in vector and raster formats, with basic usage guidance such as clear space and minimum size.
Can you answer it under time pressure?
Take a timed medium round and get scored on every answer.
More medium Graphic Designer questions
- How do you handle negative or unclear feedback on your work?
- How do you stay creative while working within strict brand guidelines?
- You are working on five projects at the same time with different deadlines. How do you manage them?
- Describe how you prepare a print-ready file for a brochure.
- How do you use AI tools in your design workflow, and what are the risks?
- How do you present design concepts to a client so the feedback is useful?
- How do you approach a packaging design project?
- How do you make your graphic design work accessible to more people?
- A brand looks different on its website, printed brochures and shop signs. How do you bring colour consistency back?