How is writing for the web different from writing for print?

What the interviewer wants to hear

• Web readers scan, so structure matters
• Key point first, short paragraphs
• Headings, lists and links help navigation
• Search and mobile reading must be considered

Model answer

Web readers usually scan instead of reading every word, often on a phone. So I put the main point first, keep paragraphs short and use descriptive headings and bullet lists where they help. Links let readers go deeper without making the page too long, and internal links help both readers and search engines. I also think about search: what the reader typed and whether the page answers it quickly. Print readers are more likely to read from start to end, so print can use longer flowing text. On the web I also consider accessibility, like alt text for images and clear link text instead of "click here".

More easy Content Writer questions

• Walk me through your writing process from brief to published piece.
• How do you handle critical feedback from an editor on your draft?
• What is search intent and why does it matter to a content writer?
• Tell me about a piece of content you are proud of and why.
• How do you research a topic you know nothing about?
• How do you proofread your own writing when you know the text too well to see mistakes?
• What makes a good headline for a blog post?
• How do you manage several writing projects with overlapping deadlines?
• How do you make sure a piece speaks to a specific audience?