How would you plan a three-month content calendar for a new product?
What the interviewer wants to hear
- Start from business goals and audience
- Research topics across funnel stages
- Prioritise by impact and effort
- Set formats, owners, dates and distribution
- Review performance and adjust
Model answer
I would start with the business goal, for example 300 trial sign-ups, and the target audience. Then I would collect topic ideas from keyword research, sales and support teams, and competitor gaps, and group them by funnel stage. I would prioritise by expected impact and effort, so the first month includes core pages like the product page, a comparison page and a few strong how-to guides. Each item gets a format, owner, deadline, target keyword and distribution plan, such as email, LinkedIn or partner sites. I would leave some space for news or launches. Every month I would review performance and move effort toward the topics and formats that are working.
Can you answer it under time pressure?
Take a timed medium round and get scored on every answer.
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