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KPIs and business metrics
Data Analyst
KPIs and business metrics questions
18 questions on KPIs and business metrics for data analysts, easiest first.
Easy
5
Correlation and causation
easy
Percent change up and down
easy
Percentage points vs percent
easy
Calculating monthly churn
easy
Overall funnel conversion
easy
Medium
5
Calculating conversion rate
medium
Average price across two stores
medium
Relative lift of a variant
medium
Month 2 retention for a cohort
medium
ARPU vs ARPPU
medium
Hard
8
Average of averages
hard
Only looking at active customers
hard
A metric that can be gamed
hard
Click-through rate with zero impressions
hard
Adding up daily active users
hard
Feature users retain better
hard
Total row is less than the sum
hard
Comparing a week to last year
hard
