hard20 pts · first answer countsenterprise-salesstakeholder-management

Bringing in your executive

When is it most effective to bring your company's executive into an enterprise deal?

A.On the first cold call, to impress the prospectB.Never; executives slow deals downC.At a planned point to meet their peer executive, with a clear purpose such as confirming strategic fit or resolving a final blockerD.Only after the contract is signed

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