hard20 pts · first answer countsnegotiationvalue-selling

Defending a price increase

An existing customer is upset about a 12% price increase at renewal and threatens to leave. Usage data shows they rely heavily on the product. What is the strongest response?

A.Remove the increase completely to keep them happyB.Tell them the increase is company policy and nothing can be doneC.Review the value they have received with real data, explain what changed, and if needed offer a phased increase in return for a longer termD.Pass the issue to finance and stop responding

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Defending a price increase

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