hard20 pts · first answer countsvoice-of-customerstakeholder-management

Build it or we leave

A large customer says they will not renew unless you build a custom feature that only they need. Product says it is not on the roadmap. What should you do?

A.Promise the feature to save the renewal and figure it out laterB.Tell the customer it will never happen and end the discussionC.Go around product and ask engineers directly to build itD.Find the business problem behind the request, explore workarounds, integrations or partner options, and bring a clear business case to product without making promises

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