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Marketing Metrics
Marketing Metrics
9 practice items · needed by 1 role
Easy
4
Medium
2
Hard
3
Practice questions
What CPC measures
easy
Calculate click-through rate
easy
Calculate conversion rate
easy
KPI for an awareness campaign
easy
Calculate return on ad spend
medium
Calculate customer acquisition cost
medium
Shift budget using marginal returns
hard
Revenue or profit?
hard
Agency reporting vanity metrics
hard