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Quick research at a mall

A team runs 5-minute intercept chats with shoppers at a Bengaluru mall about a grocery app. What is the main limit of this approach?

A.It always costs more than lab research with recruitsB.It cannot be done without approval from an ethics boardC.It produces too much data to analyseD.Participants and contexts may not match the real target users

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Quick research at a mall

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