hard20 pts · first answer countsdiscoveryvalue-selling

Too many no decision losses

Over two quarters, 45% of your lost deals ended as no decision, not as losses to a competitor. What is the most likely root cause and fix?

A.Your price is too high; lower it for everyoneB.Your product lacks features; ask product to build moreC.Weak discovery: the cost of doing nothing was not clear, so build a stronger business case with quantified pain and an agreed timelineD.Marketing sends bad leads; stop working inbound leads

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Too many no decision losses

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