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Product Manager
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Market research
Product Manager
Market research questions
18 questions on Market research for product managers, easiest first.
Easy
3
Competitive analysis
easy
Porter's five forces
easy
The Ansoff matrix
easy
Medium
7
Sizing a market from the bottom up
medium
Top-down or bottom-up sizing
medium
Crossing the chasm
medium
Cost leader or differentiator
medium
How disruption usually starts
medium
A competitive battlecard
medium
Horizontal or vertical SaaS
medium
Hard
8
What is a real moat
hard
"If we get just 1% of India"
hard
A rival copies your best feature
hard
Chasing every competitor feature
hard
A move the leader cannot copy
hard
Competing with a free big-tech tool
hard
More than a wrapper on a model
hard
Choosing a second product
hard
