hard20 pts · first answer countsanalyticsproblem-diagnosis

Daily active users are falling

Daily active users dropped 10% over the last month. Leadership asks for a plan. What is the best first approach?

A.Launch a big marketing campaign to bring users backB.Check external factors and seasonality, segment by platform, region and user type, review recent releases, then form and test hypothesesC.Blame the engineering team for recent bugsD.Change the definition of active users so the number looks better

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Daily active users are falling

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