hard20 pts · first answer countsab-testinganalytics

Wins on mobile, loses on desktop

A new checkout design raises mobile conversion by 6% and lowers desktop conversion by 4%. Overall it is flat. What is the best next step?

A.Ship it everywhere since the overall result is not negativeB.Investigate why desktop users struggle, through recordings or quick tests, and consider shipping the design for mobile while fixing desktop, checking the segment results were planned or are large enough to trustC.Throw the design awayD.Run the same test again until it shows a clear win

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