Digital Marketing Specialist
Conversion rate optimisation questions
120 questions on Conversion rate optimisation for digital marketing specialists, easiest first.
Easy 38
- Calculate conversion rateeasy
- Campaign landing page basicseasy
- Writing a strong CTAeasy
- What heatmaps showeasy
- Macro and micro conversionseasy
- Where the funnel leaks mosteasy
- A clear value propositioneasy
- What friction means in CROeasy
- Using social proofeasy
- Trust signals at checkouteasy
- What session recordings showeasy
- Asking leaving visitors a questioneasy
- Must everything be above the fold?easy
- Shortening a lead formeasy
- Slow pages and conversionseasy
- Forcing account creationeasy
- Writing a test hypothesiseasy
- Qualitative or quantitative researcheasy
- A clever headline that confuseseasy
- What an A/B test iseasy
- Why visitors are assigned at randomeasy
- Reading "significant at 95%"easy
- Why a test needs enough visitorseasy
- Running tests for full weekseasy
- Running an A/A testeasy
- What a multivariate test iseasy
- Picking the main metric in advanceeasy
- Calculating relative lifteasy
- When to use a split URL testeasy
- What test flicker iseasy
- What a guardrail metric iseasy
- Changing many things in one varianteasy
- The null hypothesis in a testeasy
- Reading a confidence intervaleasy
- A sticky add-to-cart bareasy
- A WhatsApp button for enquirieseasy
- Showing when it will arriveeasy
- Ad and landing page mismatcheasy
Medium 48
- Design a clean A/B testmedium
- High CTR but low conversionsmedium
- Value of a better checkoutmedium
- Ranking test ideas with ICEmedium
- The PIE prioritisation frameworkmedium
- Running a five-second testmedium
- How many users for a usability testmedium
- Too many plan optionsmedium
- Fitts's law and the CTAmedium
- Anchoring on a pricing pagemedium
- The decoy effectmedium
- Cash on delivery in Indiamedium
- Surprise shipping chargesmedium
- When to show form errorsmedium
- The right keyboard for a phone fieldmedium
- Key content nobody reachesmedium
- A perfect 5.0 ratingmedium
- Prices for Gulf visitorsmedium
- A mobile conversion gapmedium
- Industry conversion benchmarksmedium
- Clicks on things that do nothingmedium
- What rage clicks revealmedium
- Checking results every daymedium
- What 80% power meansmedium
- Detecting a smaller liftmedium
- One of 20 metrics is significantmedium
- One-tailed or two-tailed testmedium
- Reading "probability to beat control"medium
- Bandit or A/B testmedium
- Server-side or client-side testsmedium
- Significant but tinymedium
- A test with no significant resultmedium
- An interval that crosses zeromedium
- Checking a variant before launchmedium
- A/B tests and search enginesmedium
- Two kinds of test errorsmedium
- Why keep a holdback after launchmedium
- A 60% lift on day twomedium
- Testing different pricesmedium
- A win with a broken guardrailmedium
- How long will the test take?medium
- A 90/10 traffic splitmedium
- Splitting a long form into stepsmedium
- Setting a free-shipping thresholdmedium
- UPI payment on mobile checkoutmedium
- Launching an Arabic versionmedium
- Booking the meeting on the spotmedium
- Slow landing page on mobilemedium
Hard 34
- A shrinking test lifthard
- Higher conversion, lower revenuehard
- Which page to optimise firsthard
- Surveying only people who boughthard
- Countdown timers that resethard
- Using the LIFT modelhard
- Learning what customers hire you forhard
- More leads from a shorter formhard
- Core Web Vitals "good" thresholdshard
- A banner that pushes the buttonhard
- Defaulting to annual billinghard
- Conversion rate fell after a new campaignhard
- Judging a redesign by before and afterhard
- OTP login before checkouthard
- Sudden fall in conversion ratehard
- Testing a low-traffic pagehard
- Uneven split in a 50/50 testhard
- Sample size for a 10% relative lifthard
- Four variants against one controlhard
- What CUPED doeshard
- One giant order skews a testhard
- Randomise by user, analyse by sessionhard
- Users switching variants mid-testhard
- Two tests on the same pagehard
- Diluted effect from untouched usershard
- A result that looks too goodhard
- Peeking safely during a testhard
- What p = 0.03 does not meanhard
- Testing revenue per visitor properlyhard
- Keeping conflicting tests aparthard
- Measuring a personalisation enginehard
- Is the exit-intent discount paying off?hard
- A chatbot that opens by itselfhard
- Personalising for returning visitorshard