What makes good ad copy for a search or social ad?
What the interviewer wants to hear
- Match the audience's need or search intent
- Clear benefit and unique value
- Specific details such as numbers, offers or proof
- Strong call to action
- Consistency with the landing page
- Test variations
Model answer
Good ad copy starts with the audience and what they want right now. In search, that means matching the intent of the query, so someone searching 'emergency plumber Dubai' should see speed and availability first. I focus on the benefit, not just features, and say what makes us different. Specific details work better than vague claims, for example 'Delivered in 2 hours' or 'Rated 4.8 by 3,000 customers'. Every ad needs a clear call to action, such as 'Book a free quote'. The landing page must continue the same message, otherwise people leave. On social, the first line or first seconds of video must stop the scroll. Finally, I write several versions and test them, because the audience decides what works, not my opinion.
Can you answer it under time pressure?
Take a timed easy round and get scored on every answer.
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