hard20 pts · first answer countschurn-preventionstakeholder-management

Customer acquired by a rival's client

Your customer has been acquired by a larger company that uses a competing product. Renewal is in seven months. What is the best plan?

A.Wait to see what the new owner decidesB.Immediately offer a large discountC.Act early: document the value and results achieved, find the new decision makers, understand their consolidation plans, and present a case for keeping or expanding your productD.Assume the account is lost and stop working on it

← Trading a discount for a longer term A feature promise in the contract →