hard20 pts · first answer countsnegotiationpartnerships

Using your BATNA

You are negotiating a distribution partnership. The partner demands a 45 percent margin; you hoped for 30 percent. You have a second partner willing to sign at 32 percent with similar reach. How does this affect your negotiation?

A.It does not matter; you should accept any terms from the first partnerB.Your BATNA (best alternative to a negotiated agreement) is the 32 percent deal, so you should not accept terms clearly worse than that, and you can negotiate with confidenceC.You should tell the first partner the exact terms and name of the second partner to pressure themD.You should sign both partners with exclusivity to be safe

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Using your BATNA

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