hard20 pts · first answer countsuser-researchstakeholder-management

The buyer is not the user

In a B2B expense tool, finance directors buy the product, but employees use it daily and complain it is slow. Leadership only wants to design for the buyers. What is the strongest argument?

A.End users are always more important than buyersB.Buyers do not care about designC.Both matter: buyers decide, but poor employee adoption leads to bad data, workarounds and churn at renewal, so research and design for both and show adoption metrics to buyersD.Ask the buyers to force employees to use it

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