How do you write good title tags?

What the interviewer wants to hear

• Describe the page clearly and match search intent
• Include the main topic or keyword naturally, near the start
• Unique for every page
• Keep concise to avoid truncation
• Add brand where useful
• Avoid keyword stuffing; test and review CTR

Model answer

A title tag should tell people and search engines exactly what the page offers. I start with the search intent: what is the person looking for, and why would this page be the best result? I include the main topic naturally, usually near the beginning, and add something that makes people want to click, like a benefit, the year for time-sensitive content, or a price. Each page needs a unique title, because duplicate titles confuse search engines and users. I keep titles concise so the important part is not cut off, roughly 50 to 60 characters, and I add the brand name at the end where it helps. I avoid stuffing keywords, because Google often rewrites unhelpful titles. After publishing, I check CTR in Search Console and test improvements on pages with many impressions but few clicks.

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