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mediumSEO Specialist interview question

What do you include in an SEO content brief for a writer?

What the interviewer wants to hear

  • Target keyword cluster and search intent
  • Audience and the goal of the page
  • Suggested outline and questions to answer
  • Unique angle, experience or data to include
  • Internal links, title/meta suggestions, CTA

Model answer

A good brief helps the writer create something genuinely useful, not just keyword-filled. I include the main topic and related keywords, the search intent, the target audience and what the page should achieve, such as sign-ups. I add a summary of what top-ranking pages cover and, more importantly, what they miss, so we have a unique angle. I give a suggested outline with H2s, key questions from "People also ask" and customer conversations, and point to experts, data or real examples we can include for first-hand experience. I list internal links to add, a suggested title and meta description, the call to action, and any compliance notes. I also say clearly what not to do, like stuffing keywords or copying competitors.

Can you answer it under time pressure?

Take a timed medium round and get scored on every answer.

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