How would you run a content audit on a site with thousands of old blog posts?
What the interviewer wants to hear
- Crawl and inventory all content
- Combine data: Search Console, GA4, backlinks, conversions
- Classify: keep, update, merge, redirect or remove
- Consolidate overlapping posts with 301 redirects
- Prioritise updates by potential and business value
- Track the impact after changes
Model answer
I start by crawling the site to build a full inventory of posts with titles, word counts, dates and internal links. Then I combine this with Search Console clicks and impressions, GA4 engagement and conversions, and backlink data. With that, I put each post into a group. Posts that perform well are kept. Posts with potential, like many impressions but low clicks or outdated facts, get updated. Several weak posts on the same topic are merged into one strong page, with 301 redirects from the old URLs. Posts with no traffic, no links and no business value, which are not worth improving, are removed with a 404 or 410, or noindexed if users still need them. I prioritise the work by potential traffic and business value. After the changes, I track indexing, rankings and traffic for the affected sections.
Can you answer it under time pressure?
Take a timed medium round and get scored on every answer.
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