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Same Pantone, different paper

A brand colour looks bright on the glossy brochure but dull on the uncoated letterhead, even though both used the same Pantone number. Why?

A.The printer made a mistake on one of themB.Uncoated paper absorbs more ink, so colours look duller; Pantone guides show separate Coated (C) and Uncoated (U) swatches to set expectationsC.Pantone numbers change every yearD.Letterheads are printed in RGB

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Same Pantone, different paper

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