medium10 pts · first answer countsprint-productioncolour-management

Keeping brand colour consistent in print

A client's brand red looks different on items from three different printers. What is the best way to fix this?

A.Send each printer a JPEG of the logoB.Ask printers to match the colour on their screenC.Switch the brand colour to blackD.Specify a Pantone (spot) reference with CMYK equivalents in the guidelines, and ask for a physical proof before full printing

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Keeping brand colour consistent in print

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