hard20 pts · first answer countsbrand-guidelinescolour-management

One brand colour, many media

A brand guide lists only a HEX code for the main colour. Print vendors keep matching it differently. What should the guidelines provide?

A.Only a larger swatch of the HEX colourB.A rule that vendors must convert HEX themselvesC.Only a CMYK value for everythingD.Approved values for each medium: Pantone (coated and uncoated), CMYK, RGB and HEX, chosen to match visually rather than converted automatically

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One brand colour, many media

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