hard20 pts · first answer countsnegotiationrenewal-management

Customer asks for a 30% renewal discount

A healthy customer with good usage says their budget was cut and asks for 30% off at renewal, or they will "look at other options". What is the best approach?

A.Give the 30% straight away to avoid any riskB.Refuse any change and tell them the price is finalC.Escalate to your CEO and stop talking to the customerD.Remind them of the measured value, understand the real budget limit, and offer trade-offs such as a longer term, adjusted scope or payment terms instead of a straight discount

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Customer asks for a 30% renewal discount

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