hard20 pts · first answer countsprioritisationchurn-prevention
Which account first?
You have time for one deep save effort this week. Account A: 8,000 USD ARR, renewing in 2 weeks, already signed with a competitor. Account B: 120,000 USD ARR, renewing in 4 months, usage down 40% and a new executive sponsor. Account C: 15,000 USD ARR, healthy, asking about more seats. Which is the best choice?
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