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KPIs and business metrics
Content Writer
KPIs and business metrics questions
16 questions on KPIs and business metrics for content writers, easiest first.
Easy
4
Writing a SMART content goal
easy
Micro and macro conversions
easy
Spotting a vanity metric
easy
Objective vs key result
easy
Medium
6
Leading and lagging content metrics
medium
Choosing a metric by funnel stage
medium
A content dashboard for leaders
medium
Calculating click-to-open rate
medium
Calculating ad click-through rate
medium
Tracking which link copy worked
medium
Hard
6
Percent vs percentage points
hard
Correlation in marketing claims
hard
A popular but off-topic old post
hard
A North Star metric for content
hard
Comparing two pricing page versions
hard
Can the ad afford its cost per sale?
hard
