hard20 pts · first answer countscontent-analyticsattribution

Content and last-click attribution

Your blog shows almost no conversions in a last-click report, and leadership wants to cut it. Many buyers read posts weeks before converting through branded search. What is the best argument?

A.Last-click gives all credit to the final touch, so look at assisted conversions, data-driven attribution and paths that include the blog before decidingB.Blogs are for brand only and should never be measuredC.Switch the report to first-click so the blog gets all the creditD.Remove branded search from the reports

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Content and last-click attribution

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