hard20 pts · first answer countssearch-consolecontent-analytics

Impressions doubled, clicks flat

In Search Console, an article's impressions doubled, clicks stayed flat, CTR halved and average position moved from 8 to 14. Rankings for its main keyword did not change. What is the most likely explanation?

A.The article was penalisedB.The page now ranks for many new long-tail queries at low positions, which pulls down average position and CTRC.Search Console has stopped tracking clicksD.The meta description was deleted

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Impressions doubled, clicks flat

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