hard20 pts · first answer countsformsconversion

Sign-up form drop-off

A sign-up form has 14 fields and 70% of people who start it never finish. Sales wants all fields for lead scoring. What is the best approach?

A.Keep all 14 fields and add a progress barB.Remove everything except the email field without discussing itC.Measure drop-off per field, ask only what is needed to create the account, and collect the rest later through progressive profiling or enrichment, agreeing with sales on which data truly mattersD.Split the 14 fields over 14 separate pages

Discussion 0

Join free to post in the discussion.

Sign-up form drop-off

Discussion 0

Related questions