medium10 pts · first answer countsseo-strategyshare-of-voiceseo-metrics
Calculating share of voice
You track three keywords. A: 10,000 searches, your expected CTR 10%. B: 5,000 searches, your CTR 20%. C: 5,000 searches, you do not rank. Share of voice = your expected clicks ÷ total searches. What is it?
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