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Research only in big metros

Your agri-input app targets farmers across India, but all 15 interviews were with farmers near Pune who speak English. What is the biggest risk in acting on the findings?

A.Fifteen interviews are always too few to draw any conclusion at all, whatever the sampleB.Farmers near a big city tend to be less honest in interviewsC.Interviews in English are not valid for research in rural IndiaD.The findings may not hold for other regions, languages and connectivity levels

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Research only in big metros

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