hard20 pts · first answer countscompliancemarketing-compliance

"Clinically proven" in an ad

A skincare ad says "clinically proven to remove wrinkles in 7 days". Under India's ASCI code, what must the advertiser have?

A.Sound evidence, such as valid clinical studies, backing the claimB.Nothing, since all ads are allowed to exaggerate a littleC.Only positive reviews from at least five happy customersD.A disclaimer in small print at the bottom saying results vary

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"Clinically proven" in an ad

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