hard20 pts · first answer countsbrandingproject-planning

Rolling out a rebrand

A company with 500 existing assets (signs, forms, social templates, packaging) has a new brand identity. How should the rollout be planned?

A.Redesign all 500 assets at once before launch dayB.Let each department update its own assets whenever it likesC.Only change the logo and leave everything elseD.Audit all assets, prioritise high-visibility customer touchpoints, provide templates and guidelines, and roll out in phases

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Rolling out a rebrand

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