hard20 pts · first answer countsperformance-creativedata-informed-design

Proving which ad creative works

Marketing asks which of your two ad designs is better. What is the best way to decide?

A.Run both as an A/B test and compare them on the campaign's goal metric, such as click-through rate, conversions or cost per acquisitionB.Ask the design team to voteC.Pick the one with more likes from colleagues on WhatsAppD.Use the one that took longer to design

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Proving which ad creative works

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