hard20 pts · first answer countsbrandingcultural-awareness

Global brand, local campaign

A global brand wants a campaign in the Middle East. The local team says some imagery and the left-to-right layout will not work. Brand HQ insists on strict consistency. What is the best approach?

A.Use the HQ designs unchanged; consistency is everythingB.Let the local team ignore all brand rulesC.Cancel the campaign in that regionD.Keep the core brand elements (logo, colours, type system, tone) fixed, and adapt imagery, layout direction for Arabic and cultural details with local reviewers, documented as approved regional variations

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Global brand, local campaign

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