easy5 pts · first answer countsvaluationcapital-budgeting

New product hurts old sales

A new snack is expected to take some sales from the company's existing brand. How should the analysis treat the lost contribution?

A.Ignore it, since it belongs to another brandB.Add it, since the company gains a new customerC.Count it only if the old brand makes a lossD.Subtract it from the new product's cash flows

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New product hurts old sales

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