hard20 pts · first answer countscausal-inferenceproduct-analytics

Feature users retain better

Users who adopted the new "saved lists" feature have 30% higher retention than those who did not. The team wants to claim the feature caused it. What is the best response?

A.Adoption is likely confounded by engagement (already-engaged users try more features); estimate the causal effect with an experiment or careful adjustment such as matching on pre-adoption behaviourB.Agree, since the difference is largeC.Claim the effect is 30% but only for mobile usersD.Ignore retention and only look at feature usage counts

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Feature users retain better

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