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Checking a churn reason against data

A churned customer gave 'missing feature' as the reason. Usage data shows only 3 of 80 users logged in during the last quarter. What is the best conclusion?

A.The usage data must be wrong if they asked for featuresB.Low adoption was likely a bigger factor than the feature gapC.Customers with low usage never give honest reasonsD.The feature gap is the only real reason, so ignore usage

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Checking a churn reason against data

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