hard20 pts · first answer countslocalisationcopywriting

Localise a pun-based tagline

An English tagline relies on a pun. The campaign is launching in Arabic-speaking markets next month. What is the best approach?

A.Machine-translate it word for wordB.Keep the English tagline everywhere for consistencyC.Brief a native Arabic copywriter to transcreate it: keep the intent and tone, not the literal words, and test it with local readersD.Drop the tagline and use only the logo

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Localise a pun-based tagline

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