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Measure content ROI

Leadership asks whether the blog is worth its yearly cost of 12 lakh rupees. Which approach gives the most honest answer?

A.Report total page views for the yearB.Report the number of articles publishedC.Use GA4 and CRM data to show assisted and direct conversions, pipeline and revenue influenced by content, compared with the cost and with other channelsD.Say content value cannot be measured

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Measure content ROI

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