medium10 pts · first answer countsethicsmisleading-claimsmarketing

'Clinically proven' with weak evidence

A skincare client wants copy saying the cream is 'clinically proven to remove wrinkles'. Their evidence is a survey where 20 users said their skin felt smoother. What should you write?

A.Describe the real evidence, like '20 users said skin felt smoother'B.Use 'clinically proven' since there was a study of usersC.Use 'dermatologist recommended' instead, as it is vaguerD.Use the claim, but add 'results may vary' in small print

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'Clinically proven' with weak evidence

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