hard20 pts · first answer countscopywritingformsconversion-rate

Shorter forms vs better leads

A B2B company cuts its demo form from 8 fields to 3. Sign-ups rise 60%, but sales says most new leads are students and very small firms. What is the best next step?

A.Add back one or two qualifying fields and measure qualified leadsB.Return to the 8-field form, since short forms never workC.Keep 3 fields, since more leads is always betterD.Remove the form and ask visitors to email sales

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Shorter forms vs better leads

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