medium10 pts · first answer countscontent-strategyutm-trackingga4

Messy UTM tags split the data

Your newsletter links use utm_source=Newsletter, utm_source=newsletter and utm_source=news-letter. What happens in GA4?

A.GA4 merges them automatically into one newsletter sourceB.GA4 ignores UTM tags that use capital lettersC.They show as three separate sources, so results are splitD.The links stop working and visitors see an error page

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Messy UTM tags split the data

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