hard20 pts · first answer countscontent-strategycontent-analyticsstatistics

When totals and segments disagree

Which article is better at converting readers?

Article A: mobile 9,000 sessions, 180 sign-ups (2%)
           desktop 1,000 sessions, 80 sign-ups (8%)
           total 10,000 sessions, 260 sign-ups (2.6%)
Article B: mobile 1,000 sessions, 15 sign-ups (1.5%)
           desktop 9,000 sessions, 540 sign-ups (6%)
           total 10,000 sessions, 555 sign-ups (5.55%)

A.B is better on every device, so its rewrite should be copied nowB.A is better on each device; B wins overall from its desktop mixC.They are equal, because both of them had 10,000 sessions in totalD.B is better, because totals always matter more than segments

Discussion 0

Join free to post in the discussion.

When totals and segments disagree

Discussion 0

Related questions