medium10 pts · first answer countscontent-strategycontent-briefsseo

What SERP analysis adds to a brief

Why should a content brief include a short review of the current top search results?

A.To copy the best article's structure and wording exactlyB.To find out how many words competitors' writers are paidC.To learn the expected format and gaps your piece can fill betterD.To avoid using any of the same subtopics as competitors

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What SERP analysis adds to a brief

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