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Which sign-up source keeps subscribers

Subscribers from a giveaway contest open 5% of emails after 3 months. Subscribers from article sign-ups open 40%. The contest brought 3× as many sign-ups. What should guide future spend?

A.Engaged subscribers over time, which favours article sign-upsB.Raw sign-up numbers, which favour the contestC.An equal split, since both brought subscribersD.Cost per sign-up only, without looking at later behaviour

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Which sign-up source keeps subscribers

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