hard20 pts · first answer countscontent-strategycontent-measurementbrand

Proving value of brand content

A video series builds brand awareness but rarely drives clicks. Leaders ask whether it works. Which evidence is strongest?

A.The number of likes on the single most popular video in the seriesB.How many people on the team say they enjoy making the seriesC.A lift in branded searches and direct visits versus a controlD.Last-click revenue from people who watched any of the videos

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Proving value of brand content

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