hard20 pts · first answer countscontent-strategyattribution

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Buyers say they found you through a podcast and WhatsApp groups, but analytics shows mostly "direct" traffic. Which addition gives better insight?

A.Removing all direct traffic from every report you shareB.Adding more UTM tags into the audio of each podcast episodeC.A "How did you hear about us?" free-text field on sign-upD.Assuming that all direct traffic comes from paid ad campaigns

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