hard20 pts · first answer countscontent-strategyexperimentationcontent-refresh

Proving a refresh programme works

You will refresh 40 decaying pages and want solid proof of impact. Which design is strongest?

A.Randomly refresh 20 of 40 similar pages and compare both groupsB.Refresh all 40 and compare this month with last monthC.Refresh the 40 and ask writers if they feel it workedD.Refresh the 5 best pages and report their growth

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Proving a refresh programme works

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